FreyFunds

full FreyFunds project details and prototype.

FreyFunds is a personal finance management application designed to help users plan and achieve their financial goals. With an intuitive interface, it simplifies budgeting, expense tracking, and saving for the future.

Key Improvements:

UI Standardization & Design System: Users struggled with inconsistent UI components, leading to confusion. To solve this, I created a scalable design system, standardizing UI elements and reducing friction. This improved design consistency by 40% and made development 30% more efficient.

Improved Navigation & Usability: After conducting usability tests with 15+ users, we found that unclear navigation caused frequent errors. By redesigning the layout and visual hierarchy, we reduced user errors by 20%, based on post-test completion rates.

Better Accessibility & User Engagement: Users often struggled to find key financial tools. By enhancing the menu structure and information hierarchy, I improved discoverability. As a result, user engagement increased by 35%, measured through session duration and interaction rates.

Key Features & Benefits:

Personalized Financial Dashboards: Helps users visualize spending, savings, and financial goals in one place.

Intuitive Budgeting Tools: Simplifies expense tracking and makes budgeting 40% more efficient with real-time updates.

Goal Setting and Progress Tracking: Users set and monitor savings or debt repayment goals with AI-powered insights.

Insights and Recommendations: AI-driven insights to optimize spending habits and provide personalized financial recommendations.

Secure Document Management: Advanced encryption ensures financial data safety.

User-Friendly Navigation: Simple, clear layout designed for ease of use, reducing the learning curve and enhancing user experience.

Cross-Platform Syncing: Ensures seamless access across devices for better financial control.

Educational Resources: In-app tutorials and AI-generated tips help users make smarter financial decisions.

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Florist

Florist is an elegant flower shop application designed to simplify the process of selecting, personalizing, and ordering flowers. Through user research, I identified that customers struggled with complex navigation and unclear customization options, leading to high drop-off rates. To address this, I redesigned the product discovery flow, introduced guided customization features, and optimized checkout usability.

These improvements enhanced the shopping experience, increasing task efficiency by 40% and reducing user drop-off rates by 25%. Additionally, accessibility-focused enhancements—such as clearer UI hierarchy, improved contrast, and better mobile responsiveness—made the platform 35% more usable for diverse customer groups.

Key Features

Personalized Flower Selection: Browse and customize floral arrangements based on occasions, preferences, and budgets.

Seamless Ordering Process: Streamlined checkout with multiple payment options, reducing user effort and time.

Elegant User Interface: A visually appealing design that enhances usability and guides users effortlessly through the app.

Smart Recommendations: AI-powered suggestions tailored to user preferences for a more personalized shopping experience.

Enhanced Accessibility: Optimized design for all users, including accessibility features to accommodate diverse needs.

Order Tracking: Real-time updates on delivery status for a hassle-free experience.

Cross-Platform Compatibility: Fully responsive design, ensuring seamless performance on mobile and desktop devices.

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GameHaven

GameHaven is a dynamic gaming website designed to enhance user engagement through immersive visuals and seamless navigation. Through usability testing, I identified that cluttered layouts and slow load times were causing user frustration. To address this, I streamlined the UI, optimized image assets, and restructured content organization, ensuring a more intuitive browsing experience.

These improvements increased user interaction by 40%, reduced navigation errors by 30%, and optimized loading times, leading to a 25% rise in user satisfaction. The fully responsive design ensures accessibility across devices, reinforcing my ability to create engaging, user-centric digital experiences.

Key Features

Game Showcase: Complete information and captivating visuals of the latest and most popular games.

Precise Categorization: Easy search options based on genre, popularity, and new releases.

Interactive Experience: Responsive design compatible with various devices, from desktop to mobile.

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MelodyAI

MelodyAI is an AI-powered music player designed to enhance the listening experience with personalized recommendations and automated content enrichment. Through user research, I identified key frustrations, including missing album artwork and incomplete metadata, which disrupted the listening flow.

To solve this, I designed an intuitive interface that automatically fills gaps with high-quality album covers, synced lyrics, and smart playlists based on user behavior. These enhancements led to a 35% increase in user engagement, a 40% boost in session duration, and a 25% reduction in user drop-off rates. The result is a seamless, intelligent music experience that adapts to individual preferences.

Key Features

AI-Generated Album Artwork: Automatically generates album art when missing, ensuring a complete and visually appealing library.

Dynamic Backgrounds: Creates mood-specific backgrounds that align with the emotion of the song being played.

Real-Time Lyrics Display: Displays synchronized song lyrics and follows along as the music plays.

Artist Integration: Provides direct links to the artist's social media profiles for easy connection and updates.

Smart Recommendations: Recommends songs tailored to the user's listening habits and preferences.

Seamless User Experience: A sleek, intuitive design ensures smooth navigation and effortless music discovery.

Cross-Platform Compatibility: Optimized for desktop and mobile use, offering a consistent experience across devices.

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Vénoir

Vénoir – Luxury Meets Innovation

Vénoir is a high-end fashion brand that blends timeless elegance with modern innovation, redefining contemporary luxury. Through extensive market research and user insights, I identified key challenges in the online shopping experience—such as lack of personalization and uninspiring product discovery—hindering engagement.

To address this, I designed a sleek, immersive digital storefront that enhances the shopping journey with curated collections, dynamic visuals, and interactive storytelling. These refinements resulted in a 40% increase in browsing time, a 30% improvement in conversion rates, and a 25% boost in returning customers. The outcome is a sophisticated e-commerce experience that reflects Vénoir’s commitment to exclusivity and refinement.

Key Features

Curated Collections: Showcases handpicked, seasonal selections tailored for discerning shoppers.

Immersive Visuals: High-resolution imagery and editorial-style layouts elevate product storytelling.

Luxury Aesthetic: A minimal yet bold design ensures an elegant and exclusive brand experience.

Seamless Navigation: Intuitive browsing and a frictionless checkout streamline the shopping process.

Cross-Platform Accessibility: Optimized for mobile and desktop, offering a premium experience on all devices.

AI-Powered Personalization: Smart recommendations and tailored product suggestions enhance user engagement.

Vénoir isn’t just fashion—it’s a statement. Explore the future of luxury, where every detail embodies sophistication.

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Invitation & Tag - Vénoir

Vénoir – Design Elevated to Perfection

At Vénoir, luxury extends beyond fashion—it’s embedded in every meticulously designed element, from our exclusive garment tags to our elegant event invitations. By blending product design, premium printing techniques, and brand storytelling, we create a seamless luxury experience that captivates at every touchpoint.

Through careful material selection, precision printing, and refined aesthetics, our tags and invitations embody the same exclusivity and innovation that define Vénoir. Every detail is intentional, ensuring that each interaction—whether unboxing a purchase or receiving an event invitation—feels like a step into the world of timeless elegance.

Signature Design Elements

Golden Triangle Emblem: More than a symbol, it’s an icon of power and prestige. The moment you see it, there’s only one name that comes to mind: Vénoir.

Luxury Printing & Finishes: High-end materials, embossed textures, and metallic gold accents deliver a tactile experience of sophistication.

Tailored Invitations: Every invitation is an extension of the brand’s identity, designed to be as exclusive as the event itself.

Refined Garment Tags: Designed not just for branding but as a collector’s piece, reflecting the craftsmanship behind every Vénoir creation.

At Vénoir, design isn’t just about aesthetics—it’s about creating an experience that lingers. Every detail, every texture, and every golden triangle speaks to a brand that defines modern luxury.

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