Redesigned the CRA sign-in experience with a UX copywriting lens—fixing vague CTAs, unclear login options, and robotic error messages. Focused on clarity, trust, and accessibility for all users, including newcomers to Canada.
A focused UX copywriting case study analyzing the Simplii Financial login page. I identified key clarity and usability issues, rewrote critical messages, and redesigned the interface for a friendlier, more accessible sign-in experience.
Design System for a personal finance app designed to help users manage their budget effectively.
A personal finance app designed to help users manage their budget effectively.
A UX redesign project for a stock trading platform.
A flower shop management app that enhances customer experience.